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Summary: Money is your company’s most important asset. You come in number two and customers come in number three.

There are three assets that are of critical importance to every company. Those three assets are money, employees and customers. Most companies realize that their employees are more important than their customers. Why? The right employees will get and keep customers.What many employees don’t realize is that the owners or stockholders value money (i.e. capital) more than they value their employees. And by the way, this applies to all employees including the CEO, president, miscellaneous executives, board members, etc. How can that be? With enough money a company can hire people who will execute great plans which in turn will result in new and happy customers. These customers then buy things that generate profit that starts the whole process over again. One of the key reasons Google is so successful in the Internet world is that they have more money than the Creator and are able to hire the best talent available on the planet.

The wonderful thing about customers is that they start the whole cycle over again. Your company has the money to get great people who implement great things that bring in customers who then add money to the cookie jar. Money, people, customers…money, people, customers…repeat ad infinitum.

I hope I’m not ruining anyone’s day with this revelation but it’s a reality. So what have we exposed here? We’ve brought to light that the customer is not always right; in fact they’re actually number three in importance for your company. I bet they didn’t teach you that in your new hire sales training. We’ve also shown that capital is king at your company. As a sales professional you are valued because of the money you can bring to your employer. Period. Your numbers are everything to your company. While we all enjoy the income potential of a sales career, never forget that your real value as a salesperson is how you contribute to the money, people, customer cycle.

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Tags: employee

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