Sales Help: A reader asks, “Is commission the primary driver of salespeople?”

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A sales tips and sales advice blog for sales representatives and sales management.Peggy (not her real name) recently submitted a sales career related question and asked me to answer it.

“I attain my sales goal almost every single month and have done so for many years. I told my boss during an annual review that money doesn’t motivate me that much. He couldn’t believe that anyone in sales would want to be in sales if they felt that way. Am I wrong to feel this way? I love sales, but money is not the main reason.”

Just because many, if not most, sales professionals say they are in it for the money doesn’t necessarily mean they really are. In some sales circles it would be considered politically incorrect to enjoy a sales career for anything other than compensation.Sales Help: A reader asks, “Is commission the primary driver of salespeople?”

This kind of one-dimensional view of our sales careers can rob us of some of the joys of selling.

Lots of research has been done as to what motivates people at work and, surprisingly, compensation does not come in as number one in most of them. Furthermore, most studies of sales contests indicate that the majority of salespeople prefer tangible awards instead of money.

What motivators are there in a sales career other than money? They include, but are not limited to:

1. Ability to develop significant relationships inside and outside of our company.
2. Outside sales positions provide significant freedom and mobility.
3. Real feeling of accomplishment and contribution, and one that is measurable.
4. Develops personal confidence because we work for a very important department at our company while we simultaneously interface with important decision makers at our customers.

Peggy, I think it’s commendable that you are aware of what does and doesn’t motivate you. Everybody has different motivators and you appear to be tuned into them and obtain your sales budget on a regular basis as a result. I would urge your sales manager not to ruin the soup. Don’t question good results.

Sales can certainly be financially rewarding, but there are many other factors that can make it a fun and rewarding career. Carry on Peggy.

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This entry was posted on Monday, March 24th, 2008 at 5:45 pm and is filed under For Sales Managers, For Sales Representatives, Your Sales Career. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


One Response to “Sales Help: A reader asks, “Is commission the primary driver of salespeople?””

  1. Chris Rikli Says:

    5: We believe in the value of what we’re selling.

    I don’t know what other salespeople are like, but I HAVE to believe in what I’m selling. If I don’t buy it, I can’t sell it. But when I genuinely believe that my product or service will benefit my clients, prospecting, presenting, and closing are almost unconscious because I become an evangelist for my product or service.

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