This is part one of a three part series with sales tips on life’s priorities and how they can’t be separated from our sales career.
Sales Tips From An Old Sales Fool
“Make sure you go to church. This will keep your sales strong.” This was one of the sales tips that an older sales professional, named Luke, gave me when I was just a young sales pup. To me he was just an old fool making useless comments. I was too young and inexperienced to realize that he was teaching me profound truths about sales that I would only fully understand years later.

“Sales professionals who have their divine house in order sell more. Period.”
A New Kind of Sales Training?
Fast forward a few years in my career and I found myself sitting in new hire training at a Fortune 500 company. Their training facility was the size of a college campus with dorms, cafeterias, etc. This was a Really-Big-Company.
One of the training sessions I attended was on how to prioritize our work. Yawn. Haven’t we all had this class about 473 times? Well, I was in for a big surprise. This particular training session helped bring what Luke told me years earlier into focus.
Sales Tips That Dig Deeper
The well-respected and articulate instructor silently stood in front of our large new hire class and slowly wrote these words on the whiteboard:
1. Spiritual
2. Family/Friends
3. Work
I immediately knew this wasn’t going to be your typical training on how to prioritize. What he said after writing those words won’t be found in too many sales articles, or in another sales blog either. Politically incorrect, I guess. Too close to home, maybe. Asks some questions that we’d rather not deal with, possibly.
“These are your three priorities in life. Get them out of order and not only will your personal life suffer, but so will your sales. Our corporation is not a church, but we do know that when someone ignores the spiritual side of their life, the other two areas will decay.”
“We are not out to promote one type of religion, faith, belief system, etc. over another. To pretend we don’t have a spiritual dimension is to pretend we don’t have a head or a torso. Even corporations have a heart and a soul. You’re much more than a corporation.”
“We know that the spiritual side of a person is the glue that holds family, friends and work together. We are talking about your spirituality today because, frankly, we as a corporation are selfish. We know that if you have this part of your life in order, you’ll find satisfaction in other important areas of your life too. Namely, work.”
“We are here to earn money. Sales professionals who have their divine house in order sell more. Period.”
Sales Blog Epilogue
My many years since then have taught me that what this instructor said was accurate. And Luke, thanks for at least trying to introduce me to a truth that I was too immature to understand at the time.
In part two of three in my sales blog series, I’ll introduce the importance of family and friends in your selling career.
Further reading:
To receive this sales tips blog by email <click here> to receive by RSS <click here>. © 2008 Scott R. Sheaffer